1. What is Email Marketing?
Email marketing is a form of digital marketing that involves sending emails to turn leads into customers and turn current customers into repeat buyers (i.e. increase their LTV - lifetime value as customers).
By 2027, the global market for email marketing is expected to be worth $17.9 billion, which means it's only getting bigger and is worth learning, so you can get your piece of this enormously lucrative pie.
Keep reading to learn why email marketing is the key to success for ALL online businesses, but especially, your affiliate marketing business.
But first, a disclaimer:
This site is 100% reader-supported & this article contains affiliate links. If you buy through my affiliate links, it will NOT you cost a penny extra, however, I may earn commission, which helps support my mission of serving fellow affiliate marketers. Thanks for your support! It means the world!
1.1. Email Marketing Benefits
Email marketing is beneficial to business owners in a number of ways:
✅ Reach a global audience. Four billion people use email every day, and there are 5.6 billion active email accounts (80% of the world's population).
✅ Higher conversion rates—it's far more effective at converting leads to customers than social media.
✅ Guaranteed interest: The leads who receive your emails are already interested in what you have to offer, since they gave voluntarily you their email addresses in the first place.
✅ Cultivate relationships and customer loyalty—keeping in touch often maintains a strong relationships with your readers (conversely, if you stop emailing, your list will forget about you and it will be a challenge to revive a list once you let it go dead).
But this marketing powerhouse also come with some inherent challenges:
⛔ Information overload—If you send too many emails with too much information in them, you may send your leads into a state of information overload or confusion.
⛔ Advertising overload—If you send too many promotional emails without any other redeeming value, you may annoy and turn off your audience, causing them to unsubscribe.
⛔ The tendency to operate in a vacuum—if you don't pay attention to your data (open rates, click-thru rates, unsubscribes, etc.), you run the risk of unknowingly alienating your audience and not taking the time to course correct based on the feedback the data is clearly giving you.
⛔ Expensive email sends—sending multiple emails can be expensive, depending on the size of your list and the platform you use.
Keep reading as we dive into email marketing best practices to help you effectively communicate with your target audience and keep them happy.
1.2. Types of Email Marketing
Here are some of the most common types of marketing emails that businesses send as part of their digital marketing strategy:
✉️ Welcome emails: Send a warm email or a series of emails to welcome new subscribers.
✉️ Newsletters: Keep customers up-to-date on business and industry news.
✉️ Cart abandonment emails — Remind people who haven't finished their purchases that they still need to do so.
✉️ Transactional emails — Confirm purchases and orders from your online store
✉️ Promotional emails: Use stories and testimonials to make new offers and send promotional emails.
✉️ Event invitations — Invite leads and customers to your events to get more people interested.
✉️ Re-engagement emails — Clean up your list by going after cold leads and showing them what they're missing.
(The above is just a sampling, it is by far NOT an exhaustive list of the types of emails one could send to their list!)
What's important to highlight is that the most successful emails in the world are NOT sent out randomly or in isolation.
They are typically planned out as a part of a campaign that has a singular overarching objective (i.e. sell a specific product) and that leverages different types of emails to achieve different sub-objectives (i.e. overcome sales objections, answer lingering pre-sale questions, offer bonuses, emphasize a deadline, and so on).
For example, a new subscriber to your capture page might see this in your email campaign:
✅ Email 1: is a welcome message with a link to the free content you promised them as an ethical bribe to sign up for your list.
✅ Email 2: Outlines the benefits and the discount (if available) of the offer they were presented on the page after they signed up for your lead magnet on your capture page.
✅ Email 3: Outlines the bonuses they will get (and how awesome they are!) if they choose to take you up on the offer.
✅ Email 4: Emphasizes the deadline and tells them exactly how much time they have left to take advantage of the amazing offer.
✅ Email 5: Is a last call email tying everything together and giving them a final rundown of the offer, the discount, the bonuses and the deadline for them to get the offer they've been presented with.
Now that you have a general idea of overview of how an affiliate bridge page welcome campaign is put together, let's look at how to build one.
2. Set up a Successful Email Marketing Strategy
There's simply no time investment that has a higher ROI than an automated email campaign that is humming along producing automated sales for you day in and day out, whether you're actually "working" or not.
This detailed guide will show you how to set up a successful affiliate email marketing campaign.
I've also included a lot of email marketing tips to get you started.
2.1. Grow your mailing list
Today, it's not enough to just ask your website visitors if they want to "sign up to receive your newsletter."
You gotta do better than that.
These days, you have to actually offer something of value, something your prospect really wants (a solution to a burning problem they're experiencing for example) in exchange for their email address.
We call this a "lead magnet."
When lead magnets are specifically crafted to appeal to your target audience, they are an excellent way to get the right kind of people to sign up for your list.
Here are some things you could offer:
✅ Video Series
✅ Webinar / Training Session
✅ PDF download
✅ Cheat Sheet
(again, not an exhaustive list, but should get your creative juices flowing)
The key is to give your prospects useful tools and information that they find valuable enough to want to exchange their personal information for.
For example, 8-figure Super Affiliate, Igor Kheifets, gives away a 100% free training on how to get unlimited, targeted traffic to any offer, product or niche in exchange for an email address on his website.
As his audience are affiliate marketers looking for traffic to their offers, it is a highly aligned "ethical bribe" and, therefore, he has a high conversion rate of people visiting his site that give him their email address and become subscribers.
Igor does "lead magnets" really well.
In fact, here's another example of where -- instead of giving something away 100% free -- he takes a page out of the eCommerce playbook and creates what's known as a "Free + Shipping" offer to acquire subscribers onto his list.
So, understand that you can even charge a little bit for shipping and handling for your free lead magnet, but as long as the perceived value proposition is enormous (vs what they are actually paying)...
...and, as long as the lead magnet is highly aligned to your target audience's goals and aspirations, it absolutely still works as a mechanism to obtain targeted and interested subscribers on your list.
2.1.1. Where to place your opt-in forms
Since most of you will only have Affiliate Bridge Page Funnels to worry about, then, of course, your Capture Page is where you'll place your opt in form.
However, some of you may opt for having your own blog to help build your brand (like I do), and in that case, you can place your opt in form in all sorts of high-converting places, such as:
✅ Your About page
✅ Your site’s header or footer
✅ Within your blog posts
✅ Your sidebar
✅ In a timed pop-up — A visitor to your blog will see these after they’ve been on your site for a specific period of time.
✅ In an exit-intent pop-up — These appear just as the visitor is about to exit your blog.
2.1.2. Sending emails
Now, that we've gotten interested folks to raise their hands and opt-in to our list for our awesome freebie (or free + shipping offer), it's time to focus on sending them kick-ass emails.
This may sound simple, but... there are actually more than a few things to keep in mind.
1 - Deliver great content
This one might seem like a no-brainer, but people may have different ideas about what makes "great" content.
If you have done your homework and gotten to know your target audience and you give them exactly what they want, they will be way more likely to open your emails in the future.
So, step #1 in delivering great content, is actually possessing a deep understanding of your target audience and leveraging that to deliver them the type of content that answers their specific questions, speaks directly to their pain points, eases their fears, inspires their dreams, and invites them to take action to change their lives.
In fact, Blair Warren's famous one-sentence persuasion course says it best:
"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies."
So, take the time to learn what their dreams are (so you can encourage them), learn what kinds of failures they've had specifically (so you can justify them), learn what they fear most (so you can allay those fears), learn what they suspect most (so you can confirm those suspicions for them), and learn who their enemies are (so that you can help them throw rocks at them).
The best content is content that empathizes.
However, one cannot create from a place of empathy if one does not truly understand where one's audience is coming from first.
2 - Keep the tone friendly and casual
Remember to treat the reader with respect, while also adding your personal flavor of humor and spice.
It’s super easy to do this if you think of emailing them as just "emailing a friend."
These are not some stuffy corporate emails you're sending.
You're chatting up a buddy and having a bit of a laugh together.
The tone should be friendly, casual, even funny or silly at times.
You can get serious if you need to make a point, but always remain friendly and casual.
You never want to alienate your reader with super formal language.
Casual is the way.
3 - Email regularly
The "gooroos" will tell you a bunch of different things...
"Email them a newsletter once a week, so you don't annoy them!"
"Email them once a day or they'll forget you!"
"Emailing them MORE than once a day will get you banned from your Email Service Provider, because of the spam complaints!"
Most of it is nonsense.
Some of it is not.
Here's the deal.
If you're Tim Ferris (and can get away with it!) or you don't like money, then fine, mail them once a week.
But most likely they'll be cold, distant and not as engaged.
You mailing them only once a week is a recipe for people like ME coming into your list's email box and seducing them away from you and making them forget all about your cute little once a week newsletter with my daily soap opera emails.
Some people say mailing your list once a day will annoy them and cause them to unsubscribe...
To them, I say...
"Good. I only want people with "bleeding neck" problems desperate for the solutions that I recommend on my list. Let those who are just tire-kicking or freebie-seeking self-select off my list and see themselves out the door."
And if you wanna make the big bucks, then you should adopt this mentality as well.
You only want raving fans who are excited to open your emails, eager to hear from you and eager for your solutions on your email list.
Everyone else is just taking up space.
And to those who say, don't mail more than once a day or you'll get too many spam complaints...
It's weird, but everytime I mail twice (or even 3 times a day), I make WAY more money, than when I only mail once...
Sooooo, the numbers don't lie.
Sure, a few folks unsubscribe...
But again, they obviously didn't have a "neck that was bleeding sufficiently" for them to be open to the solutions I recommended.
As Jay-Z says,
"On to the next one, on to the next one, on to the next one..."
2.2. Choose the RIGHT email marketing software
Choosing the right Email Service Provider (ESP) for your Affiliate Marketing Business is like choosing the right life partner.
Get it right and life is easy, breezy, lemon squeezy.
Get it wrong and every moment feels like slow-death by a thousand cuts.
When you choose an ESP that's tailor-made for Affiliate Marketing and knows exactly what you need, you'll find it's:
✅ easy to manage your contact list
✅ easy to automate responses while still adding a personalized feel
✅ easy to segment users into groups for more targeted messaging
✅ easy to track the performance of your email marketing campaigns
✅ easy to ensure your emails avoid the spam folder and more!
After inboxing (i.e. ensuring you land in the inbox and not somewhere else!), segmentation and email automation are the most important features on this list (for successful affiliate marketing), but they are often missed.
2.2.1. Why segmentation and automation are so important
When you segment your subscribers, you put them into groups based on certain factors.
Things like how new they are to your list or what links they clicked on or which funnels they came through can be useful ways to tag and segment them.
Not only does segmentation of your list improve your conversions, it also allows you to have more targeted and intimate conversations with smaller groups of your larger list.
But you can only do this, when you've been tracking your customers' behavior and tagging it accordingly.
After you've sorted your subscribers into smaller segments, you can send them unique autoresponders and broadcasts that are tailored to their specific interests, desires and pain points.
Autoresponders are a set of emails that are sent out automatically based on what actions your users take, what funnels they subscribe to, etc. You can set these up inside your respective email service provider's software.
By leveraging segmentation and email automation, you will see improved email open rates, click-thru rates and sales.
It's no secret to my readers that since discovering Systeme, I've become a rabid fan.
I used to be huge AWeber proponent...
That is right up until they booted me from their platform without warning for... you guessed it... being an affiliate marketer.
Lost my list, my emails, my sequences and automations...
Basically, because AWeber threw me off their platform, I ended up having to rebuild my entire email business again from scratch.
So, needless to say, I've got no love lost for AWeber.
Anyhow, I immediately went searching for another solution and was pleasantly surprised (albeit skeptical at first) when a fellow Affiliate Marketer recommended Systeme and said he was having "no trouble inboxing, getting great open rates, and that Systeme was super Affiliate-friendly."
I decided to check out their free forever plan, just to give them a test drive... and I was very quickly won over by their platform's ease-of-use and ultra-intuitive user interface.
It was insane...
I was getting access to Active Campaign-style workflows and automations and able to segment my lists to my heart's delight at bargain basement prices!
That's not even to mention the fact that I could send unlimited emails to up to 2000 contacts for free.
Or send unlimited emails to unlimited contacts, all for only $97/month.
That's unheard of with other Email Service Providers, where you either have to pay per email or per subscriber!
Plus the fact that I could ALSO have:
✅ Unlimited Sales Funnels
✅ Unlimited Blogs
✅ Unlimited Custom Domains
✅ Unlimited Courses
✅ Unlimited Communities
✅ Unlimited File Storage Space
✅ Unlimited Workflows
✅ Unlimited Automations
✅ Unlimited Tags for Segmentation
✅ Unlimited A/B Split Tests
✅ Unlimited Assistant Accounts
✅ Unlimited Evergreen Webinars
✅ I could run my own Affiliate Program with their platform
✅ both Stripe & PayPal integration
✅ and more, for only $97/month....
That just blew all other funnel builders and email service providers offers right out of the water for me!
If you're looking for both an amazing funnel builder and a robust email solution, all in one, look no further than Systeme!
2.3. Increase your open rate
The average open rate for emails is between 15% and 25%, but it varies depending on your industry.
Globally, the best day to get someone to open your email is on Tuesdays.
Thankfully, getting people to open your emails doesn't have to be a matter of luck or sending emails only on Tuesdays.
Good deliverability can make all the difference.
High email deliverability (at least 95%) is important because it means that almost all of your emails are going to the right server and the right inbox.
This is directly affected by how your list interacts with your messages.
If they don't interact with them, your messages are likely to be marked as spam.
And, of course, no one opens messages in the spam folder, so you need to do everything you can to get your readers to interact with your messages (by adding you to their Contacts, replying to your messages, clicking on your links, etc.) so you can avoid the dreaded Spam Folder, which will destroy your deliverability score.
Here are some ways to get a better open rate...
2.3.1. Get your timing right
What time of day you send emails to your subscribers makes a big difference in whether or not they get opened.
If you've chosen an email service provider worth its weight in salt, you can use A/B split testing to find out which times work best for your audience.
Or, even better, check out this blog post on the best times to send an email.
2.3.2. Write captivating subject lines
Since the subject line is the first thing a subscriber sees, it often determines whether or not the email gets opened.
You only have a nanosecond to make a good impression.
The key to a great subject line is curiosity, i.e., making the subscriber super curious to read the email to find out what it's all about.
High open rates can also come from emails that sound like they were written to a friend.
Here are some basic rules for writing a good subject line:
✅ Keep 'em brief — The general rule is that only the first 25 to 30 characters are shown on desktop and mobile email platforms, so aim to fit into that space if possible.
✅ Avoid spam words — Many email service providers have spam filters that are set off by words like "don't delete" or "exclusive deal."
✅ Use numbers: this makes the information in your email seem more doable and backed up by data.
✅ Ask a question — We're all wired to want to know the answers because we're afraid of missing out.
✅ Make a "cliff-hanger" — Add a hint of mystery and suspense to make people want to know more.
2.3.3. Make your audience work for you
How the heck do you do that?
In the very first email you:
✅ Make it easy for them to access what they asked for by providing them a link to that and nothing else.
✅ Ask them for permission to provide them 10x more value in the coming emails... but explain to them that the only way you can assure that they'll get that amazing value is if they add you to their Contacts list and drag your emails from the Promo Tab to their Primary Inbox.
✅ Tell them in the P.S. of the Welcome Email that you have a very special bonus training -- that you don't share with everyone, but that if they're super interested in IMPLEMENTING the thing they just learned about in the freebie lead magnet -- then if they hit reply and tell you they want the special bonus training, you'd be happy to send it to them.
And then when they do so, reply to them with a link to an additional training to teach them more about implementing that particular concept.
When your readers reply to your emails, it's a top-tier signal to Google and all Email services that your emails are welcomed, desired, non-commercial and definitely belong in the inbox (not the Promo Tab or Spam Folder).
And it's a win-win, you get better email deliverability, while your readers get additional personal attention and free educational support from you.
2.3.4. Generate mobile-friendly emails
Given that most people check their email on their phones, improving people's mobile experience is a surefire way to get more people to open your email.
Simple things, like making the font bigger (I like font size 18) and the subject lines shorter, will make it easier (and therefore, more pleasant) to read your content on smaller screens.
Once you've made sure you've got a mobile-optimized format sorted out, it's time to focus your efforts on the content of your email.
2.4. Deliver amazing content
Success with emails is actually quite simple.
If subscribers enjoy your content, they’ll actually look forward to future emails from you.
I am on one guy's list...
And when he sends me emails, I literally stop everything and read them.
That's the level of eagerness you want to get to elicit from your list.
You want them to look forward to hearing from you.
That's when you know you've "made it" in this industry!
What's important to note is that the foundation of a great email is having a clear purpose.
Which means YOU as the writer need to be ultra clear on WHY you're emailing them, what your objective for them is with that email and what a successful outcome for them looks like.
Subscribers need to feel that you’ve earned their time — providing them with content that is valuable, timely, and targeted to their specific needs, wants, pain points, interests and desires will keep them glued to the screen and coming back for more.
Here are some ways you can deliver better content.
2.4.1. Write to a single person
Even though your emails will go to a lot of people, you should write as if you were writing to just one person.
To do this well, you need to know who your readers are.
Asking questions is the best way to get to know someone.
In this case, quick surveys or even inviting your customers onto a no-sales Discovery Call with you, so you can just spend time learning more about their needs and what they're currently struggling with, can be your best tool.
If you can find books on Amazon about your topic, the reviews section of Amazon books are GOLD in terms of target audience research.
Read the reviews of books in your niche and you'll see exactly what your target audience loved, what they hated, and what they wish they got more of!
You can use this information to tailor a content strategy with your emails that gives them more of what they want and less of what they don't.
2.4.2. Include some humor and wit
When you make someone laugh, you change their energy and make them feel good.
Witty one-liners will stay in people's minds long after they've finished reading your mail.
So aim to make your readers smile :)
You can add humor to your mail in a number of ways, such as:
✅ Adding funny GIFs to your content
✅ Using a clever pun in your email copy
✅ Telling funny personal stories
✅ Commenting about current events in funny or silly ways
✅ Using fun emojis to show how you feel
Anything to show that you're human and to lighten and lift their moods!
Making your readers laugh will not only strengthen your relationship with them but will also convert some of them purely out of enjoyment.
2.4.3. Speak like a friend
People will connect with your emails better if you can understand them, and no one knows you better than a friend.
"I know you'll love this" is a much better call to action (and far more human and casual-sounding) than "Customers will love our new savings option" (sounds like robo-corporate speak).
Keeping a friendly, fun and casual tone does half of the marketing work for you and helps you build a deeper connection with your audience.
Personalization is fast becoming one of the best ways to stand out and connect with your customers via email.
Some ways to use this method are:
✅ Using your lead's name in strategic places inside your emails to make your leads feel important and as if you're speaking directly to them one-on-one.
✅ Automated tagging of your contacts based on their behavior (what they click on, what sales pages they land on, what blog articles they read on your site, etc.)
✅ Individualized product suggestions and email autoresponder flows based on the above behavior.
✅ Content that highlights your customers' successes and makes them feel as though they are an important part of your tribe.
Data show that personalized email experiences make people 90% more likely to follow through with a purchase — and you def want a 90% bump in your sales, don't you?
2.4.5. Link to your highest converting bridge page(s) in your footer
The email footer and the P.S. real estate tend to be an overlooked spot where you can easily insert a super casual Call-to-Action for your highest converting Affiliate Bridge Funnel.
Check out this example from a fellow affiliate marketer, who uses a call center to help his customers and who uses the P.S. to both feature 3 of his top converting DFY Affiliate Funnels + his podcast:
2.5. Improve delivery rate by avoiding these snafus
You now have all the ingredients you need to create perfect emails, however there are others issues that can still affect your deliverability.
For clarity's sake, "delivery rate" is the number of emails that make it to an email server, divided by the number of emails you've sent.
"Deliverability" goes a step further and compares how many emails you send to how many actually get to people's inboxes.
Some platforms have higher delivery rates than others, so it's important to think about these metrics when choosing a platform.
For example, at Systeme, they guarantee stellar deliverability if you adhere to legally compliant email marketing practices.
Here's what the Systeme support team suggests you do to make sure your emails get to the right people:
✅ Buy your own domain name and set up an email sending address.
✅ Only send to people who have given you permission.
✅ Delete and remove any inactive contacts.
✅ Keep a close eye on your dashboard statistics.
✅ You especially need to keep track of your bounces and spam complaints when it comes to email.
2.5.1. What are bounces?
Bounces are emails that couldn't get to their intended destination.
Hard bounces are things that can't be fixed, like a fake or incorrect email address that doesn't exist.
Soft bounces are caused by things like the recipient's mailbox being full or their server being down.
Some email marketing services (like Systeme 🙌) claim to have lower bounce rates, which is important to keep in mind when comparing email marketing services.
2.5.2. Why are bounces important?
When an email address bounces too often, the address will be suspended.
Keep an eye on your bounce rates to make sure that your emails are getting to your subscribers.
If you have a lot of people who don't open your emails, you can and should use a service like NeverBounce to clean up your email list, which will greatly improve your email deliverability and help you make way more dinero in the long run.
2.5.3. Staying out of spam folders
It might seem obvious to say you need to avoid spam filters, but there are a few non-obvious things you need to do on your end to make sure that happens.
CAN-SPAM rules might apply to you depending on where you live and what email service you use.
Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) is a law that sets the rules for commercial emails.
✅ Don't use false advertising in your subject line or header.
✅ Don't send unsolicited emails.
✅ Only send emails to people who have signed up for them.
✅ Identify that the message is coming from you, as an advertiser.
✅ Provide readers with a way to reach you.
✅ Always include an unsubscribe link in every email you send.
✅ Allow users to unsubscribe easily and immediately upon request.
You will also need to follow the rules set by your country's Direct Marketing Association (DMA).
Additionally, it's important to keep an eye on how many people unsubscribe from your emails on average (per email you send).
You'll always have some unsubs, and you should welcome them, as these are folks self-identifying as no longer interested in your information and therefore, seeing themselves out the door (and essentially, cleaning your list for you - thanks, guys!👋)
But if you notice a trend of excess unsubscribes on certain types of emails, then you will want to listen to that feedback and adjust your strategy as needed.
2.6. Test your emails
It seems obvious to check your emails for errors and such before sending them, but it deserves highlighting.
Small things like typos aren't a huge deal...
And, in fact, I know marketers (myself included) who intentionally misspell words to get around spam filters and to "make sure readers are paying attention."
But things like not checking that your links are working before sending an email could cost you bigs bucks, so you wanna make sure you're not making those mistakes on the regular.
Here are a few ways to make sure your emails are free of any costly errors.
2.6.1. Run split tests
Did you know?
You can increase your email click-through rate (CTR) by up to 26% by just split testing your subject line?
Running A/B or split tests is one way to use how your audience acts to help you make emails that work best for them.
It's pretty easy to do split testing, and you can use it to test elements of emails, newsletters, and your whole website or funnel, even.
Since one out of every eight A/B tests leads to a real improvement (and more dolla-dolla bills as a result), split testing EVERYTHING is a strategy you simply cannot afford to sleep on, as an aspiring 7-Figure Super Affiliate.
2.6.2. Update your campaigns
Don't forget about an email campaign once you've created and automated it.
It might work perfectly when you're done, but that could easily change as your links, domains, and/or funnels change.
Make sure that any email campaigns you're running are always checked and kept up-to-date by:
✅ Changing the internal links when you change the content.
✅ Updating prices and offers
✅ Updating your copy, so it remains "on brand" if you alter your brand voice in any way.
✅ Changing logos and pictures you may use over time.
Email campaigns are a great way to automate a powerful part of your marketing.
But if you don't keep an eye on them and are constantly sending out emails with broken links, you could easily start ending up in the spam box regularly, which would be a disaster for your deliverability and your bottom line.
2.6.3. Do final checks before you send
Before you send any emails, be on the lookout for:
👉 Unintentional typos
👉 Forgotten, broken, or incorrect links
👉 Formatting mistakes in text
By using tools like Grammarly, you can make sure that you don't make silly mistakes that hurt the quality of your content.
By using a tool like the Hemingway app, you can (and should) make sure your email is written at a 6th grade level or LOWER for excellent readability for all.
Here are some more ways to make your email work better:
✅ Send yourself a test email.
✅ Always open test emails on different devices — Make sure the layout looks good on desktop, tablet, and especially mobile screens.
✅ Don't put two links right next to each other or on top of each other. On some devices, an email client might accidentally tap on the wrong one.
✅ Check to make sure you've chosen the right email list — With just one irrelevant email, you could lose your audience.
✅ Run your email through Mail Tester to ensure it passes their Spam Score to prevent you from landing in the Spam Folder!
When you're sure your email is ready, press the send button.
2.7. Monitor your email marketing campaigns
Now that you've put these email marketing strategies into action, you'll want to analyze your results to see how well they worked.
Check these metrics often to see if your marketing messages are getting across what you want them to.
2.7.1. Check your open rate
Your open rate is the percentage of emails you've sent that have been opened divided by the total number of emails you've sent.
Email marketers who have done this for a while know that an email campaign is only as good as the number of people who read it.
You want to be aiming for anywhere from 15-25% open rates.
Anything above that is excellent!
Your subject lines need work!
Small changes, like changing the subject line of your email, can make a big difference.
It's important to keep an eye on your open rates and split test subject lines often to improve them constantly.
2.7.2. Analyze your click-through rate
Click-through rate is the number of people who opened your email and clicked on a link.
This is an important metric to keep an eye on because if your click-through rate (CTR) is below average (7.45%), you could be missing out on converting leads into sales.
If the link to your Affiliate Bridge Page or Affiliate Offer doesn't work or if your funnel isn't set up well for mobile devices, it will hurt the number of clicks and sales you get.
A low CTR could also mean that your call-to-action buttons (or link text) just aren't working and/or they need to be changed.
Remember, you can split test anything, so split testing email call-to-action, link text, button color, etc. are all an important element of improving your CTRs and ultimately, your sales.
2.7.3. Implement changes based on data
Analytics are vital to your success, so pay attention to what they are trying to tell you.
If the deliverability of your emails is significantly lower than the number of recipients you sent them to, this may indicate that they are coming across as "spammy."
If you have a lot of people leave your list, you should look at their comments to find out why.
Once you've made sure that your emails are being delivered and that the content is subscription-worthy, it's time to start taking action based on the data that your results are giving you.
There are a few ways to optimize this, but A/B testing is a great place to start.
Email marketing is the most powerful tool you have in your Affiliate Marketing business.
You'll find I spend an inordinate amount of time covering its importance and the finer details of its execution in my content....
There's a reason:
Email marketing is where I make 95% of my money (and it's where you'll make 95% of yours if you do it right too!)
Even though there are a lot of email marketing platforms to choose from (and I've tried them all!), there's a clear "best" (at least in my mind).
And I've made no secret of my bias for Systeme, due to its ease of use, robustness of functionality, and extremely low price (even when you scale, which is where other Email Service Providers absolutely rape you!)
After you sign up for Systeme's Freemium plan, use this guide we've just been through to help you set up your email campaigns and increase the number of people who buy from you.
Sign up today for free, and good luck with your future email campaigns!