Affiliate disclosures aren't actually all that bad. I mean, you have to do them, so you don't really have a choice.
But they don't have to be boring, stuffy, or written in legalese.
By showing people that you're up front and honest, they can actually inspire trust and get you more clicks (not less).
So, let's talk about what they are, why they're required, and how you can write fun, interesting disclaimers that make you more dinero.
But first, a disclaimer:
This site is 100% reader-supported & this article contains affiliate links. If you buy through my affiliate links, it will NOT you cost a penny extra, however, I may earn commission, which helps support my mission of serving fellow affiliate marketers. Thanks for your support! It means the world!
What Is an Affiliate Disclosure?
An FTC affiliate disclosure is a disclaimer that tells consumers or potential buyers (your funnel visitors) that you get paid by the company or person you're linking to as an affiliate.
Who is the FTC, anyway?
The Federal Trade Commission is who. A government agency whose job is to safeguard consumers.
I'm also going to assume that you know what affiliate marketing is, so I won't explain how it all works.
All you need to know is that you must add an affiliate disclosure page if you want to make money by adding links to your affiliate site. Period. It's a non-negotiable, unless of course, you enjoy the prospect of going to prison.
Do I Need an Affiliate Disclosure On My Sales Funnel?
Yes. Absolutely, yes.
In fact, imma yell it louder for those in the back, "YESSSSSS!"
If you don't make your affiliate relationship explicitly clear, the FTC has the right to charge you hefty fines or worse.
Additionally, if you don't have the right affiliate disclosure statements posted in the right places on your funnel, you could be kicked out of certain affiliate programs... and FAST.
And it's just so silly to risk your reputation and your livelihood over such an easy thing to get right.
Many people who do affiliate marketing aren't very good at creating effective affiliate disclosures.
And honestly, I think they're missing out on a huge chance to build trust and demonstrate authenticity with their audience.
So, it's worth it to take a few minutes to learn how to do them right.
Affiliate Disclosure Best Practices
First things first... make sure to put affiliate disclosures on your affiliate sales funnel where they are obvious and easy to see.
The Footer - This will allow your disclosure policy to show up on every page of your website. However, while it's at the bottom of every page, it's still not super obvious, so while it's a start, we need to continue to do better.
Disclaimer/Terms/Privacy Pages - You should definitely place an Affiliate Disclosure on each of these pages. I will provide examples at the end of this article, so that you can get some ideas of what to write. But I am not a lawyer, nor do I play one on TV. Therefore, it is important to consult your own legal professional regarding the construction of the information on these pages of your sales funnel.
In-text Near Affiliate Links – To get technical about it... this is the best place for an affiliate link disclosure. This way you are being super clear about what’s happening when someone clicks on a link of yours.
Use Crystal Clear Language
Skip the legalese and go straight for simple, clear and honest language.
Also, being funny and making a joke out of how clear and honest you're being with your disclosure, "so that the FTC doesn't throw your ass in jail" is a good tactic that works for myself and many others.
If you need more help, because maybe humor isn't your forte, you can always model your disclosures after one of the templates I've included for you below.
9 Affiliate Disclosure Examples You Can Swipe & Deploy
1 - From Smart Passive Income's Toolbox Page:
2 - From Smart Passive Income's Disclaimers Page
3 - Wirecutter's Affiliate Disclosure
4 - Legendary Marketer's Business Builder's Challenge Affiliate Disclosure
5 - Legendary Marketer's Earnings & Income Affiliate Disclosure Page
6 - Ultimate IT Guys' Affiliate Disclosure Page
7 - Nom Nom Paleo's Affiliate Disclosure
8 - DisclaimerTemplate.net
Not an example per se, but a fantastic resources that you can use as inspiration for writing a disclaimer/disclosure (same thing) for your funnel.
Using these guys is one of the easiest ways to create an Affiliate Disclosure Page for your Sales Funnel (or Blog, if you have one).
Just check out their Disclaimer Template Generator page and fill out their brief form.
And voila! They'll generate a disclaimer for you in seconds!
9 - Privacy Terms
I'd be remiss if I didn't also mention the good folks over at Privacy Terms.
They can actually help you set up more than just your Affiliate Disclaimer.
They can also help you set up your Privacy page and Terms of Service page (both of which you also need to feature on your funnel and blog).
These additional pages are important to include on your site.
People need to understand exactly how their information will be used, how cookies are stored on their browser, and other privacy-related information.
And while many generators cost money, you can generate your initial disclaimer with Privacy Terms, 100% free.
Affiliate marketing is a great way to make money from home, but if you don't follow the law, you could run into trouble in the future.
One way to avoid this is to set up an affiliate disclaimer.
You can speed up and simplify this process by using a template for an affiliate disclaimer.
Make sure that the template you're using complies with the regulations in your jurisdiction.
I've shown you some of the best templates and examples of affiliate disclaimers you can use above.
Hope this helps!